Senior Marketing Operations Manager at Multichoice Tanzania | April 2024
Job Description
Position: Senior Marketing Operations Manager
Reporting to: Head of Marketing
The successful candidate will be required to devise and develop an effective communication, and marketing plan/strategy to acquire and retain new subscribers across our DStv product portfolios as well as our Content Channels and Value-Added brands and services.
Key Performance Measures
- Drive new/new sales and reconnects and active days within the existing customer base
- Drive consideration among non-Pay TV and competitors’ customers
- Convert customer demand across various channels and touchpoints
- Improve and continuously develop best practices in media strategy based on learnings and market nuances
- Set the marketing agenda on priorities and key quarterly campaigns
- Develop & nurture 3rd party relationships
- Forecasting and Budgeting
- Deliver Content Discovery and communications Plans
- Overseeing all marketing operational delivery processes from brief to delivery
- Brand Health Scores and a positive perception of our brands, products and affordability in-market
Key Internal Contacts
· MD
· HOD Marketing and marketing team
· Sales team, retailers (both informal and formal)
· CVM, CX & Care, Corporate Affairs
· Content
· Corporate Marketing
· Corporate Sales
Key External Contacts
· Media Agencies
· Creative Agencies
· Third Party Vendors
Qualification:
· Degree in Marketing
Experience
· 5 – 8 years’ experience in managerial level within the marketing field
· Media planning experience a must
· Sales and trade marketing experience
Interested parties send parties send your applications to: Tanzania-hr@tz.multichoice.com
