Marketing Manager/Operations at Atlantic Micro Credit Limited | May 2024

Company Overview
Atlantic Micro Credit is a reputable leading financial institution dedicated to providing microcredit and financial services to underserved communities. Our mission is to empower individuals and small businesses by fostering financial inclusion and economic growth with a focus on fostering financial inclusion and socioeconomic development, we provide tailored financial services to support our clients in achieving their goals and aspirations.

Position Overview
As the Marketing Manager/Operations at Atlantic Micro Credit, you will play a pivotal role in driving the marketing strategy and operational efficiency of our organization. You will be responsible for developing and executing marketing campaigns, managing customer’s acquisitions and promoting productivity to enhance the company’s market presence and operational efficiency

Key Responsibilities

1. Developing Marketing Strategy
   • Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and target audience needs.
2. Marketing Campaign Execution
   • Plan, execute, and oversee marketing campaigns across various channels, including digital, social media, print, and events, to drive brand awareness, customer acquisition, and engagement.
3. Market Research and Analysis
   • Conduct market research, competitor analysis, and customer segmentation to identify opportunities for growth and market differentiation. Utilize data-driven insights to optimize marketing efforts and maximize ROI.
4. Customer Acquisition and Retention
   • Implement strategies to attract and retain customers, including lead generation, conversion optimization, and loyalty programs. Develop customer-centric initiatives to enhance satisfaction and drive repeat business.
5. Performance Monitoring and Reporting
   • Monitor key performance indicators (KPIs), track campaign performance, and prepare regular reports to assess the effectiveness of marketing efforts and inform decision-making.
6. Team Leadership
   • Manage and mentor a team of marketing professionals, providing guidance, support, and feedback to foster their professional development and ensure collective success.
7. Customer Relationship Management (CRM)
   • Implement and manage CRM systems to nurture leads, track customer interactions, and analyze data for insights into customer behavior and preferences. Utilize CRM data to personalize marketing efforts and improve customer retention.

Qualifications
• Bachelor’s degree in marketing, business administration, or a related field; Master’s degree preferred.
• Proven experience in marketing management, operations, or a similar role, preferably in the financial services industry.
• Strong understanding of marketing principles, including market segmentation, positioning, and branding strategies.
• Demonstrated ability to develop and execute marketing plans, campaigns, and initiatives that drive customer acquisition, engagement, and retention.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.

How to Apply:

Please send your CV and Cover Letter to info@atlanticmicrocredits.com and copy wendywilliam@atlanticmicrocredits.com

CALL FOR ENQUIRIES
07460307000
07443822442

Join Atlantic Micro Credit and be part of a dynamic team dedicated to making a meaningful impact in the lives of individuals and communities through financial empowerment.