M-Pesa Lead-South at Vodacom | July 2024

Marketing
Mbeya
July 6, 2024
Full time
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Job Description

At Vodacom, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it’s our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.  

What you’ll do

Role purpose: 
• Manage and Grow Vodacom M-Pesa Business across all KPIs in the South region.
• Responsible to grow M-Pesa base for South region.
• Management of M-Pesa partners and customers by putting up a strategic on ground commercial plan and see to its successful implementation.
• Coordinate with all stakeholders and manage all M-Pesa ATL and BTL campaigns and foster M-Pesa footprint in order to maximize Customers Mobile money activities and grow M-Pesa Revenue Market Share.
• Effective M-Pesa partners’ management and maintain close watch on market dynamics including competitor activities that affect M-Pesa business and recommend mitigations.
Key accountabilities: 
• Design and implement M-Pesa Regional commercial plan in line with Overall Vodacom M-Pesa Annual strategy to increase the width and depth of M-Pesa distribution, which would translate into increasing M-Pesa customers and revenues in relation to regional targets.
• Coordinate sales and distribution activities within the region including wakalas, super agents, merchants. 
• Coordinate and support M-Pesa partners in the region whilst optimizing Distribution partners’ returns in terms of ROI and ensure mutually healthy returns.
• Information mining to facilitate M-Pesa performance review and relevant action plan at the Region/Territory/cluster level and prepare weekly reports for management meetings.
• Develop and execute approved, quarterly and on demand tactical plans to ensure M-Pesa Growth continuity despite market dynamics.
Core competencies, knowledge, and experience: 
• Ability to manage an outsourcing partner to deliver business solutions and results.
• Ability to anticipate customer, competitor, and market dynamics.
• High on interpersonal skills and able to relate at all levels within the business.
• Sound sales & Distribution experience – combination of both FMCG/Direct marketing
• High level of planning & execution capabilities.

Must have technical / professional qualifications: 
• Bachelor’s degree or Advanced Diploma in a business-related course.
• 3-5 years of varied experience in Mobile Money on ground sales, 2 years at a senior level.
• Extensive knowledge of Mobile Financial Services business and value chain and sound understanding of distribution models and route to market.
• Mobile money products penetration and on ground execution skills.
• Mobile Money commercial analysis skills.

Key performance indicators:
• Overall M-Pesa KIPs Growth as per the South region target.
• Accurate and timely delivery of the execution plans specified on the calendar.
• Quality of support and stakeholder alignment.

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