Digital Media Specialist Job Opportunity at Miracle Experience | May 2024
Job Description
Position: Digital Media Specialist
Miracle Experience
Job Description:
As a Digital Media Specialist, you’ll play a crucial role in managing, creating, and optimizing digital content to enhance our online presence and engage our audience effectively. Here’s a deeper dive into what your responsibilities will entail:
Content Management:
– Utilize content management systems (CMS) to update website content, ensuring accuracy, relevance, and freshness.
- Website content management
- Managing GMB profiles for all companies (Latest updates, reviews, images, etc)
- Viator, tripadvisor, and any other tourism related sites we manage
- Uploading free/paid images to shutterstock, unsplash, pexels, freepik, etc.
Social Media Management:
- Strategically boost posts through sponsored content to amplify reach, engagement, and conversion on social media platforms.
- Monitor social media analytics to gauge performance and adjust strategies as needed to achieve campaign objectives.
Digital Advertising:
- Plan, execute, and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive targeted traffic, conversions, and ROI.
- Monitor campaign performance metrics, analyze data insights, and adjust strategies accordingly to maximize campaign effectiveness and efficiency.
- Collaborate with the marketing team to develop ad creatives, messaging, and targeting strategies that align with campaign objectives and audience segments.
- Stay updated on industry trends, best practices, and emerging technologies in digital advertising to implement innovative strategies and tactics.
- Conduct A/B testing and experimentation to refine ad performance and optimize conversion rates.
Digital Content Creation:
- Craft compelling and informative articles, blog posts, and other written content to educate, entertain, and resonate with our target audience.
- Collaborate with cross-functional teams to develop content that aligns with brand voice, messaging, and marketing goals.
Search Engine Optimization (SEO):
- Conduct keyword research, analyze website performance metrics, and refine SEO strategies to enhance online discoverability and user experience.
- Implement SEO best practices to optimize digital content for improved search engine visibility, keyword rankings, and organic traffic generation.
- Outreaching to relevant websites and collaborating with them to get backlinks. This has to be done in an appropriate and authentic manner in order to gain quality references.
- Competitor analysis and building a site structure that helps us reach the right audience and provide all the relevant information to them.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience in digital content management, creation, and optimization.
- Strong writing and editing skills with a keen eye for detail and creativity.
- Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, SEMrush).
- Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) is advantageous.
Apply Now: recruitment@miracleexperience.co.tz
Deadline: 29th May 2024
